Measuring AI Visibility: Why It's the New KPI for Modern Go-to-Market Teams
For decades, marketing teams have measured success through clicks, rankings, and conversions.But in the age of AI, visibility has taken on an entirely new meaning. Today, your brand isn’t just being discovered by people — it’s being interpreted, summarized, and recommended by machines. Large language models, search assistants, and answer engines now shape how buyers find, evaluate, and trust solutions. That shift means AI Visibility is no longer a marketing KPI — it’s a go-
kristieconner
Nov 62 min read


Marketing AI? Start by Actually Using It
AI is the buzzword of the decade. But while every company claims to be “AI-powered,” very few know how to market it effectively. Having...
kristieconner
Feb 223 min read
Zero to Alpha with Gigzz
My Journey from Zero to Alpha About a year ago, in late December, we launched the alpha version of Gigzz. I called it a beta at the time,...
kristieconner
Jan 16 min read


