Services | Franctional Product Marketing

Whatever you need, we're here to step in and make it happen.

Sometimes you just need a little extra help—like digging into competitive intelligence on a specific competitor or getting solution briefs written and out the door. Other times, you need something bigger: a full-scale initiative, like rethinking your go-to-market strategy, building a launch program from start to finish, or even stepping in as a fractional head of marketing or product marketing.

Sometimes you just need an extra set of eyes—or a fresh brain—on a problem. Whether you’re at the start of a project and need to brainstorm or near the finish line and want a final review.

Got a Great Idea? Let’s Turn It Into an App! Have a great idea and ready to make it real? We’re here to help you transform your vision into a fully functioning app. From concept to launch, we’ll guide you every step of the way, turning your ideas into something tangible.

While I’m not a designer myself, I work with creative geniuses who can elevate your story with exceptional design. Whether it's visuals for a presentation, a sleek solution brief, or a complete brand overhaul, we partner with top-notch designers to ensure that your content not only tells a compelling story but looks great doing it. Together, we bring your ideas to life in a way that captivates and engages your audience.

Whether it’s a change of strategy, end-of-year planning, a new product launch, or arming your sales team with competitive battle cards, we’re here to help you get it done. With flexible, results-driven support, we make sure you’re always ready to take the next step.

We create content tailored specifically for your company, your stage of growth, and where your customers are in their buyer journey. Our approach isn’t about producing random content; it's about delivering purposeful, strategic content that speaks to your audience’s needs, drives engagement, and moves them through the sales funnel. Whether you're looking for top-of-funnel thought leadership, middle-of-funnel product education, or bottom-of-funnel conversion-focused content, we ensure that every piece is aligned with your goals and your buyers' needs at every stage.

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We are here to help you craft clear, compelling messaging that resonates with your audience. Whether you're in SaaS or another industry, we work with you to develop a strong positioning strategy that differentiates your product in the market. Our goal is to ensure your value is communicated effectively, helping you connect with your target audience and stand out from the competition. From product messaging to market positioning, we deliver the clarity and impact you need to succeed.

Maybe you just need some tactical help—whether it’s building a solution brief, developing a messaging platform, or creating a PowerPoint presentation. We can handle that. Our focus is on delivering high-impact, practical content that fits your immediate needs and aligns with your broader strategy. No matter the format, we’re here to ensure your message is clear, compelling, and tailored to your audience.

Is an initial consultation available for fractional product marketing services?

Yes! A complimentary 30-minute consultation is offered to discuss how fractional product marketing can support your business goals and improve product-market alignment. This initial call helps determine if there’s a good fit and explore strategies tailored to your needs.
Is there a guarantee on the quality of fractional marketing services?

Absolutely. All work is backed by a guarantee and completed under direct oversight, ensuring high-quality, consistent results. With over 20 years of product marketing experience, fractional product marketing services are designed to deliver dependable and impactful outcomes.
How does fractional product marketing incorporate technology and generative AI to maximize efficiency?

Generative AI and other advanced tools are integrated into fractional product marketing services to enhance productivity and ensure the most efficient use of your budget. By leveraging technology, processes are streamlined, insights are delivered faster, and high-quality results are achieved at a lower cost—allowing your resources to go further.
Can fractional product marketing services be combined or set up on a monthly retainer?

Yes, flexibility is a key benefit of fractional product marketing. Services can be packaged into a custom solution or set up on a monthly retainer for continuous support. This flexible approach simplifies budgeting and provides transparent pricing to streamline your marketing strategy.
How does fractional product marketing pricing work?

Pricing is structured to be transparent and predictable, reflecting the perspective of an experienced internal marketer. Whether selecting a per-project or retainer model, clients receive clear, up-front pricing for fractional product marketing services, with no hidden fees or surprises.
What if additional services are needed, such as app development or graphic design?

For projects that require specialized skills beyond product marketing—such as app development, graphic design, or web development—there’s access to a network of talented professionals. These experts are sourced and overseen to ensure the project vision is fully realized, providing a one-stop solution.
What types of businesses benefit most from fractional product marketing?

Fractional product marketing is ideal for a range of businesses, from Series A, B, and C startups to midsize and large enterprises. This service brings strategic product marketing expertise to organizations looking to strengthen market alignment, refine product positioning, and drive sustainable growth.

Frequently Asked Questions about Fractional Product Marketing Services

What's the Word Out There?

"Her ability to dive in, understand and organize information and convert that into strategy and action is second to none. I think this is ONE of her super-powers - to quickly and accurately assess the organization, the product and the stage its in and develop the strategy to guide it forward. This applies to both the marketing direction AND to building the right team to get you there, quickly."

Carrie Rosso

Marketing & Brand Strategist